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We’re Storm Fishing Lures and Swimbaits Manufacturer

Big fish can’t resist the action of a Storm lure. Built for anglers who demand performance, Storm Fishing Lures delivers time-tested designs and cutting-edge innovation. From the legendary Wiggle Wart to lifelike soft baits, these lures are made to entice strikes and land trophies. Whether you’re chasing bass, walleye, or stripers, trust Storm to turn the odds in your favor.

Our Lures Range

Discover our most popular Storm fishing lures—trusted by anglers for their unbeatable realism, durability, and fish-catching performance across all conditions.

Storm Arashi Lures

Designed for precision and control, Arashi lures feature circuit board lips and multi-rattle chambers for consistent tracking and irresistible action.

Storm Musky Lures

Built tough for trophy fish, these lures deliver aggressive swim patterns and durable hardware to handle hard-hitting muskies.

Storm Walleye Lures

Engineered to mimic baitfish in various water conditions, these lures excel in attracting walleye with their natural movement and vibrant colors.

Storm Shad Lures

Pre-rigged and ready to go, Storm Shad lures offer lifelike detailing and thumping tail action that make them a go-to choice for multiple species.

Storm Hot 'N Tot Lures

Known for their legendary side-to-side wobble, these crankbaits are a classic for trolling and casting in both fresh and saltwater.

Storm Thunder Barra Lures

Designed specifically for barramundi and other powerful predators, these lures feature a robust build and erratic action that triggers explosive strikes.

Storm Lures Bestsellers

Storm WSS03BB WildEye Swim Shad Lure

The WSS03BB WildEye Swim Shad features a tough yet supple body, internal weighting for long casts and lifelike swimming, plus holographic WildEye and VMC hook to entice strikes.

Storm WSS04NSD Swim Shad Fishing Lure

Similar to the WSS03BB model but in a larger 4″ size and Natural Shad color, the WSS04NSD delivers realistic paddle‑tail action with internal weights and premium hook to appeal to bigger fish.

Storm TF06102 Thin Fin Fishing Lure

The TF06102 ThinFin is a shallow‑running crankbait with flat sides and a deep body that creates an erratic, darting action and flash, mimicking shad and shiners with premium VMC trebles.

Premium Craftsmanship

Why Customers Choose Storm Fishing Lures

Anglers trust our lures for their unmatched performance, precision, and durability in all fishing environments.

Proven Effectiveness

Our lures consistently attract more bites thanks to lifelike action and innovative design.

Built for All Conditions

Whether you're fishing calm lakes or rough coastal waters, our lures perform reliably every time.

Extensive Variety

We offer a wide range of sizes, colors, and styles to suit any species, season, or strategy.

Any question about our lures?
Feel free to contact us anytime.

Storm Company Values

At Storm, we’re driven by a deep commitment to quality, innovation, and the fishing community.

Our Clients' Photos

Storm WildEye Curl Tail Minnow

Storm Soft Bait

Storm Sea Bass Lure

Storm Deep Diving Crankbaits

Storm Company Insights

With decades of experience and a reputation for innovation, Storm continues to lead the fishing industry by crafting lures that combine scientific design with real-world angler feedback.

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Storm Lures Reviews

When it comes to landing trophy fish, few lures perform as consistently and impressively as Storm — here’s what real anglers have to say.

Running charters up and down the Eastern Seaboard for over a decade, I’ve built my reputation on putting clients on fish — and the tools I trust to do that make all the difference. Among them, Storm lures have become a cornerstone of my operation. The WildEye Swim Shad in Blue Back Herring and Chartreuse Pearl are absolute weapons for stripers and bluefish. I’ve had mornings where conditions were rough, water was stained, and other lures just disappeared into the turbulence. But that paddle-tail action on the Swim Shad — combined with the holographic eyes and internal flash foil — grabs attention fast. I've watched experienced anglers and kids alike light up when they feel that first strike, and it happens often with these lures. The best part is their resilience. We’ve had multiple fish hit the same lure, sometimes back-to-back, and it doesn’t fall apart like softer baits tend to do. The molded weight gives it perfect sink rate and balance, which means my clients can cast far and get into the strike zone quickly. And when we switch to inshore reds or even offshore mahi, Storm’s larger shad lures hold up without fail. I’ve had tackle brands let me down, especially in salt — hooks bending out, paint chipping, action dying off after a couple uses. Never with Storm. The combination of smart engineering, reliable performance, and fish-catching power makes them a daily part of my rigging routine. If I could only fish one soft swimbait for the rest of my career, it would be Storm’s Swim Shad, no question.

Jack Dunmore

Charter Boat Captain

Over 15 years of testing rods, reels, lines, and hundreds of lures, I’ve seen products come and go — but Storm continues to deliver year after year. The Storm Arashi line, particularly the Arashi Silent Square and Deep, has become a go-to for both professional reviews and my personal weekend outings. I’ve tested these lures in everything from backwater Texas coves to massive northern reservoirs, and they simply perform. The squarebill’s self-tuning line tie is genius — it corrects itself and maintains a straight path no matter how much abuse you throw at it. That’s not just smart design, it’s a fish-catching advantage. I remember a day on Lake St. Clair when bass were following baits but not committing. I tied on the Arashi Deep in Black Silver Shad, and on the first pass over a rocky drop-off, a 4.5-pound smallmouth crushed it like it was the last baitfish in the lake. Storm’s build quality is another standout. The hooks are sharp and strong, and the finishes — wow. I’ve caught dozens of fish on one Arashi and it still looks like new. Even in areas with high fishing pressure, the unique action and subtle rattles of these lures seem to trigger more aggressive strikes. In one field test, I compared the Arashi against three other high-end crankbaits of similar size and color — and Storm caught more fish, period. When I recommend these lures in my reviews, I do it with confidence because I know they perform across regions, conditions, and target species. The Arashi line has turned me into a repeat buyer — and it’s one of the few I never hesitate to restock when my tackle bag gets light.

Tina McAllister

Outdoor Gear Reviewer & Avid Angler

After 32 years working in the field studying fish habitats and stream restoration, I developed a deep appreciation for how fish behave — and what truly gets their attention. Since retiring, I’ve dedicated more time to recreational angling, and my tackle box tells the story of a man who’s tried everything. But again and again, I find myself returning to Storm’s Original Hot ’N Tot and the Thin Fin — both unmatched in consistency and bite-triggering action. I first discovered the Hot ’N Tot while trolling for walleye in northern Wisconsin. The side-to-side wobble is unlike anything else — it’s chaotic in just the right way, imitating a struggling baitfish perfectly. One fall evening, with water temps dropping and most other anglers heading in, I stayed out a bit longer with a Firetiger Hot ’N Tot. I caught six walleyes in under an hour while friends on nearby boats reported zero activity. The Thin Fin, on the other hand, is a gem for casting along shallow flats and current seams. Its flat-sided profile gives off flashes as it darts, and the erratic wiggle is a serious strike trigger. I’ve used it to catch not just bass and pike, but also sauger and crappie during tough post-frontal conditions. These lures aren’t just effective — they’re built to last. I still have a few original Thin Fins from 10 years ago that are scratched and worn but still perform flawlessly. Storm’s ability to blend timeless design with durable construction is why I trust them so much. As a biologist, I admire their understanding of fish behavior. As a fisherman, I admire the results they deliver. Whether you're chasing trophies or just enjoying a peaceful morning on the lake, Storm lures give you an edge that’s hard to beat.

Carl Brenner

Retired Wildlife Biologist

Do you need quality lures?

Contact us for a free consultation — our experts are ready to help you choose the perfect Storm lures for your next fishing adventure.